Why YouTubers are translating their videos into a language that doesn't exist!

Back in 2020, YouTube introduced a new feature simply called "Audio Tracks". This allowed creators to add multiple audio tracks to their videos in whatever languages they chose to support. If you look a little closer however, you might notice that one of the language options available to you is the fictional "Klingon" language from Star Trek which is odd to say the least!

You see, YouTube pulls its Language options straight Google translate where Klingon is in fact a supported option, presumably because the developers are fans and thought this would be a fun easter egg. However, one YouTuber discovered a use for this secret language that has been catching the attention of other creators... @SlimeE101 has been posting 1 video a day for 100 days and on day 49 he uploaded a video where he explained an exploit he'd found with potentially massive implications for watch time analytics and it all involved speaking in Klingon! Well okay, not literally but he found that by adding Klingon as an audio track to his videos, he could speak in plain old English and an entire runtimes worth of brand new content to each video. Slime even went back and added directors commentary style audio tracks for each of his old videos using this exploit! It's a fun and novel way to add some behind the scenes extras or little easter eggs for your fans to find but why exactly would this have such an impact on a channels analytics? Well, as Slime explains in his video, when you rewatch a video with a different audio track you're effectively watching the video twice and that boosts your retention as a viewer from 100% all the way up to 200%. If you read our last post, you'll know that retention is arguably the most important factor in determining how well your video performs so this is potentially a game changer and it's no surprise that this video is by far the most viral on Slime's channel. What do you think? Will you be using this fun hidden feature to add some directors thoughts to your videos retroactively? We can't wait to see how this little easter egg potentially changes the YouTuber landscape!